Privacy Policy

Summary of Key Points

• What personal information do we process? We collect information you provide when registering and using our Services, as well as information collected automatically.
• Do we process sensitive personal information? No.
• Do we collect information from third parties? No.
• How do we process your information? To provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
• How do we keep your information safe? We use organizational and technical security measures, though no system is 100% secure.
• What are your rights? Depending on your location, you may have rights to access, correct, or delete your personal information.
• How do you exercise your rights? Contact us at privacy@mymagicalerts.com.

Table of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. What Legal Bases Do We Rely On?
4. When and With Whom Do We Share Your Information?
5. Do We Use Cookies and Other Tracking Technologies?
6. How Do We Handle Your Social Logins?
7. How Long Do We Keep Your Information?
8. How Do We Keep Your Information Safe?
9. Do We Collect Information From Minors?
10. What Are Your Privacy Rights?
11. Controls for Do-Not-Track Features
12. Do United States Residents Have Specific Privacy Rights?
13. Disney Non-Affiliation Disclaimer
14. Do We Make Updates to This Notice?
15. How Can You Contact Us?
16. How Can You Review, Update, or Delete Your Data?

1. What Information Do We Collect?

Personal Information You Provide

We collect personal information you voluntarily provide when you register or use our Services, including:

• Names
• Email addresses
• Phone numbers (if you opt in to SMS alerts)
• Contact or authentication data
• Contact preferences (alert delivery preferences)

Sensitive Information: We do not process sensitive information.

Payment Data: We may collect data necessary to process your payment. All payment data is handled and stored by Stripe. You may find their privacy notice at https://stripe.com/privacy.

Social Media Login Data: We offer registration via Google and Apple. If you register this way, we will collect certain profile information from the provider, as described in Section 6 below.

Information Automatically Collected

We automatically collect certain information when you visit or use our Services, including:

• Log and Usage Data: IP address, browser type, device information, pages viewed, features used, date/time stamps, and error reports.
• Device Data: Device type, operating system, browser type, and system configuration.
• Location Data: Approximate location based on IP address.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How Do We Process Your Information?

We process your personal information to:

• Facilitate account creation and authentication
• Deliver alert services to you (email, SMS, and webhook notifications)
• Respond to your inquiries and provide support
• Send administrative information such as policy updates
• Request feedback about our Services
• Send marketing and promotional communications (you may opt out at any time)
• Protect our Services from fraud and misuse
• Identify usage trends to improve our Services
• Comply with legal obligations

3. What Legal Bases Do We Rely On?

If you are in the EU or UK: We rely on Consent, Performance of a Contract, Legitimate Interests, Legal Obligations, and Vital Interests as legal bases, depending on the context of processing.

If you are in Canada: We process your information with your express or implied consent, or as otherwise permitted by applicable law.

4. When and With Whom Do We Share Your Information?

We may share your personal information in the following situations:

• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• Service Providers: With Stripe (payments), Google and Apple (authentication), and SMS delivery providers, pursuant to written contracts.

We have not sold or shared personal information with third parties for commercial purposes in the preceding 12 months and will not do so in the future.

5. Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies to maintain security, prevent crashes, save preferences, and support basic site functions.

Google Analytics: We use Google Analytics to track and analyze use of our Services. To opt out, visit https://tools.google.com/dlpage/gaoptout. For more information, see Google’s Privacy & Terms at https://policies.google.com/privacy.

Specific information about cookies and how to refuse them is available in our Cookie Notice.

6. How Do We Handle Your Social Logins?

We offer registration and login via Google and Apple. When you use these options, we receive profile information from those providers, which may include your name, email address, and profile picture. We use this information only as described in this Privacy Notice. We are not responsible for how those providers handle your data — please review their privacy policies directly.

7. How Long Do We Keep Your Information?

We retain your personal information for as long as necessary to provide our Services and comply with legal obligations. We will not retain your personal information for longer than one (1) month past the termination of your account.

When we have no ongoing legitimate business need to process your information, we will delete or anonymize it.

8. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures to protect your personal information. However, no electronic transmission or storage technology is 100% secure. You should only access our Services within a secure environment.

9. Do We Collect Information From Minors?

We do not knowingly collect data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that we have collected data from a minor, we will deactivate the account and delete the data. Contact us at privacy@mymagicalerts.com if you become aware of any such data.

10. What Are Your Privacy Rights?

Depending on your location, you may have the right to:

• Access and obtain a copy of your personal information
• Correct inaccuracies in your personal information
• Request deletion of your personal information
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise these rights, contact us at privacy@mymagicalerts.com or submit a data subject access request.

Opting out of marketing: You may unsubscribe from marketing emails at any time via the unsubscribe link in any email, or by replying STOP to any SMS message.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Account Information

To review or update your account information, log in to your account settings. Upon requesting account termination, we will deactivate or delete your account from our active databases, though we may retain some information as required by law.

11. Controls for Do-Not-Track Features

We do not currently respond to Do-Not-Track (DNT) browser signals, as no uniform standard for recognizing DNT signals has been finalized. If such a standard is adopted, we will update this notice accordingly.

12. Do United States Residents Have Specific Privacy Rights?

Categories of Personal Information We Collect

Your Rights

Under applicable US state laws, you may have the right to:

• Know whether we are processing your personal data
• Access your personal data
• Correct inaccuracies
• Request deletion
• Obtain a copy of data you previously shared with us
• Non-discrimination for exercising your rights
• Opt out of targeted advertising, sale of personal data, or profiling

How to Exercise Your Rights

Email us at privacy@mymagicalerts.com or submit a data subject access request. We may need to verify your identity before processing your request.

Appeals

If we decline your request, you may appeal by emailing privacy@mymagicalerts.com. If your appeal is denied, you may submit a complaint to your state attorney general.

13. Disney Non-Affiliation Disclaimer

MyMagicAlerts is an independent service and is not affiliated with, endorsed by, authorized by, or sponsored by The Walt Disney Company, Walt Disney Parks and Resorts, or any of their subsidiaries or affiliates.

Walt Disney World® and all related marks and intellectual property are the exclusive property of The Walt Disney Company. Dining reservation availability data is sourced from publicly available systems and is subject to change at any time without notice. We make no guarantees regarding the accuracy, timeliness, or completeness of any reservation data.

14. Do We Make Updates to This Notice?

Yes. We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last Updated” date at the top. If we make material changes, we will notify you by email or by posting a notice on the Service.

15. How Can You Contact Us?

IO Software Solutions LLC d/b/a IO Mobile Labs
operating as MyMagicAlerts
privacy@mymagicalerts.com

16. How Can You Review, Update, or Delete Your Data?

Based on applicable law, you may have the right to request access to, correct, or delete your personal information. To submit a request, email privacy@mymagicalerts.com or submit a data subject access request.